Terms of Service

Last updated: 2026-09-10

These Terms of Service (the "Terms") are an agreement between you and Ashwood Data ("we", "us", "our"). They govern your use of AshwoodCRM (the "Service"), a customer-relationship-management platform for sales teams.

By creating an account or using the Service, you accept these Terms. If you accept them for an organization, you confirm that you are authorized to bind that organization, and "you" means that organization.

1. Definitions

2. Your account

2.1 How accounts are created

An account is created when an administrator invites you to a workspace, or when you create a workspace yourself and we approve it. Give accurate information and keep it current.

2.2 Keeping your account secure

Keep your password confidential. You are responsible for what happens under your account. Tell us at support@ashwooddata.com if you think someone else has access to it.

2.3 Administrators

A workspace administrator controls invitations, roles, data-visibility rules, connected services and workspace settings. What an administrator does binds your organization, and an administrator can see and change the work of the members they manage.

2.4 Age

You must be 18 or older to use the Service. The Service is a business tool. It is not directed at children.

3. How you may use the Service

You may use the Service for your own business. You may not:

  1. break the law with it, including telemarketing, privacy, data-protection, call-recording and anti-spam law;
  2. upload or import contact data that you have no lawful basis to hold and process, including lists collected for another purpose;
  3. send unsolicited bulk messages, or breach the acceptable-use rules of a connected third-party service;
  4. impersonate a person or an organization, or misrepresent who a message or a call is from;
  5. harass, threaten, defraud or abuse anyone through the Service;
  6. probe or test the security of the Service, work around authentication, or reach another workspace's data;
  7. resell the Service or give access to it as a service bureau, unless we agree in writing;
  8. use the Service to build a competing product, or bulk-export anything other than your own customer data through the export features we provide;
  9. put an unreasonable load on the Service.

We may suspend access under section 10 where continued use puts us or anyone else at risk.

4. AI calling

This section applies whenever AI calling is switched on for your workspace. Calling with a synthetic voice is regulated, and you decide who is called, why, and on what consent.

4.1 You are the caller

You are the caller for every AI call placed from your workspace, including under the U.S. Telephone Consumer Protection Act, the Telemarketing Sales Rule, state telemarketing statutes and equivalent law elsewhere. We provide the technology. We do not choose who is called, we do not supply calling lists, and we do not set the purpose of a call.

4.2 A synthetic voice is an artificial voice

Regulators treat an AI-generated voice as an artificial or prerecorded voice. Every AI call you place is subject to the rules that follow from that. In particular you must:

  1. Have consent. Hold the consent the law requires before the call is placed, including prior express written consent for any call that promotes a product or a service. A number from a purchased or scraped list is not consent.
  2. Identify yourself. Make sure every call names the business it is made for and gives a callback number. The Service opens a call with your workspace's name by default. Do not remove the business's identity from a customized opening.
  3. Honor opt-outs. Meet the opt-out requirements that apply to your calls, and honor a do-not-call request within the period the law allows. Read section 5.5 for what the Service does and does not do here.
  4. Call inside legal hours. Do not call outside the hours permitted where the person you are calling is. The Service enforces a calling window (section 5.3). Staying inside the law when that window is wrong or incomplete is still your responsibility.

4.3 No deception

You must not use AI calling to mislead anyone about who — or what — is speaking.

  1. Do not configure an agent to claim or imply that it is a person.
  2. Do not clone a real person's voice without their documented consent, and do not impersonate any person, organization or public body.
  3. Several U.S. states require a clear disclosure that a person is speaking to a machine. The Service turns AI disclosure on by default (section 5.1). If you turn it off or change its wording, you confirm that your calls remain lawful everywhere you dial, and you take responsibility for that choice.

4.4 Do-not-call

You must keep and honor do-not-call obligations. That includes:

  1. scrubbing telemarketing lists against the National Do Not Call Registry and any state registry that applies. The Service does not query any registry (section 5.4), and its own do-not-call flag is not registry compliance;
  2. keeping your own internal do-not-call list and recording every request not to be called again. The Service's contact-level do-not-call flag is where you record it;
  3. not calling a number where a request not to be called stands.

4.5 Call recording

The Service records AI calls and stores the audio and the transcript in your workspace (section 5.2). You must:

  1. comply with call-recording consent law everywhere you dial, including states that require every party to consent;
  2. keep recording notice in the call's opening while you dial into a state that requires every party to consent, unless you have another lawful basis to record;
  3. treat recordings and transcripts as contact data under section 7.

4.6 Calls you may not place

Do not use AI calling to:

  1. call an emergency line, a hospital, a physician's office, a health-care facility, a poison control center, a fire or law-enforcement line, or any number where the person called is charged for the call, except with the consent the law requires;
  2. harass anyone, including by how often, when or about what you call;
  3. commit fraud, extortion or any other unlawful scheme;
  4. spoof or misrepresent caller ID;
  5. call a person you know to be a minor;
  6. work around the Service's calling controls, including by labelling a telemarketing campaign as informational, by entering consent records that are not real, or by editing a contact record to defeat the calling window or a do-not-call flag.

4.7 The Service's controls are a floor

The controls in section 5 are a floor, not a compliance program. They apply conservative defaults and refuse the clearest dangerous calls. They cannot see consent you have not recorded in your workspace, they cannot verify where a person actually is, and they are not legal advice. Calling lawfully remains your responsibility, whatever the Service allows or refuses.

4.8 If we have to stop your calls

We may switch AI calling off for a workspace immediately, and without notice, where we reasonably believe calls are being placed against this section or against the law.

5. What the Service enforces for AI calling

This section describes how the product behaves today. It is not a promise that these controls make any call lawful (section 4.7). We keep it current as the product changes.

5.1 AI disclosure, on by default

Every workspace has an AI-disclosure setting, and it starts on. While it is on, the Service adds a disclosure to the agent's opening on every call: it names the workspace, says the caller is an AI assistant, and says the call may be recorded. The agent is instructed to repeat it on callbacks, transfers and voicemail, and never to claim it is a person. A workspace can change the wording or turn the disclosure off. The settings page and the confirmation dialog state what that means, including a specific warning when recording is on and disclosure is off.

5.2 Recording

AI calls are recorded and transcribed. No setting turns recording off today.

5.3 Calling hours

Calls are gated by a calling window set for the workspace and read in the contact's own time zone, taken from the contact's state, then the workspace's zone, then a U.S. Eastern default. The shipped default is 9 a.m. to 8 p.m. on weekdays. A campaign's own schedule can narrow that window and never widen it, and both calling paths — campaigns and one-off calls from a contact — are gated.

5.4 Do-not-call flags

A contact flagged do-not-call is refused on every calling path, ahead of every other check, and no setting overrides it. Campaign sweeps re-check the flag. When someone asks not to be called again, the call analysis records the request and sets the flag. The Service does not query the National Do Not Call Registry or any state registry.

5.5 Telemarketing campaigns and opt-out

Every campaign is either informational or telemarketing. A telemarketing campaign refuses to call a contact that has no written-consent date on its record, and nothing writes that date for you. The Service does not provide an automated keypress opt-out, and the spoken opt-out offer is not yet part of deployed agents. A request to stop that someone says on a call is captured after the call and flags the contact. The campaign builder states these limits where you set a campaign up.

5.6 Starting a campaign

A workspace sets who the AI caller may reach: anyone, contacts the workspace already knows, or contacts who came to the workspace. Starting a campaign requires a confirmation that states the audience size, the exclusions, the calling window, the estimated cost and the exact opening line the calls will use — or a plain statement that disclosure is off.

6. AI features

AI features produce content that can be wrong. Drafts, summaries, coaching, briefings, transcripts and the conversation in an AI call are generated by a machine, may contain errors, and are not professional advice. Review AI output before you rely on it or send it. The Service holds AI-drafted outbound email and messages for a person's approval, and you must not work around that.

7. Your data

  1. You own it. You own your customer data. We claim no ownership of it.
  2. What you allow us to do with it. You give us a non-exclusive, worldwide license to host, process, transmit and display your customer data, in order to run and support the Service, to follow the law, and to do what you ask us to do.
  3. Roles. You are the controller of contact data. We process it for you and on your instructions.
  4. AI processing. Your customer data is processed by AI model providers to deliver AI features. Section 8 covers third-party services.
  5. Privacy. Our Privacy Policy explains what we collect and what we do with it.
  6. Security. We maintain administrative, technical and organizational safeguards, including separation between workspaces and role-based visibility controls.
  7. Export and deletion. You can export your customer data from the Service while your workspace is active. Section 10.3 covers what happens to it when a workspace ends.

8. Connected services

  1. You choose which third-party services to connect — email, calendar, phone and text messaging, AI model providers and the AI-calling voice provider. A connection is off until you switch it on and connect it.
  2. A third-party service is governed by its own terms. By connecting it, you authorize us to exchange your customer data with it as far as the integration needs.
  3. We do not control third-party services and we are not responsible for what they do, for their outages or for their data practices.
  4. Section 4 applies in full to calls, messages and email sent through a connected service.

9. Fees

Fees, the billing period and payment terms are set out in your order or subscription confirmation. AI calling is charged by the minute at the rate stated for your workspace, and usage-based charges start when a call is connected. Fees are exclusive of taxes. We give notice before a price change takes effect for you.

10. Suspension and termination

  1. By you. You can close your workspace at any time from your workspace settings or by writing to support@ashwooddata.com.
  2. By us. We may suspend or end access for a workspace or a member that materially breaches these Terms. Where a breach of section 3 or section 4 creates legal risk or harm to other people, suspension can be immediate and without notice.
  3. What happens to your data. Your access ends when your workspace ends. You can export your customer data before then. We delete customer data within 30 days of a workspace ending, except where we have to keep it to follow the law.
  4. What survives. Ownership, fees already owed, the disclaimers, the liability limit and the indemnity survive the end of these Terms.

11. Disclaimers

The Service is provided "as is" and "as available". To the extent the law allows, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the Service will be uninterrupted or error-free, or that AI output will be accurate.

12. Limitation of liability

To the extent the law allows, neither party is liable for indirect, incidental, special or consequential damages, or for lost profits, lost revenue or lost data, even if it was told such damages were possible.

To the extent the law allows, our total liability under these Terms is limited to the fees you paid us for the Service in the 12 months before the event that gave rise to the claim.

These limits do not apply to your obligations under section 13, to your breach of section 3 or section 4, or to fees you owe us.

13. Indemnification

You will defend us against any third-party claim arising from your calls, your messages, your consent records, your disclosure settings, the contact data you put into the Service, or your breach of section 3 or section 4, and you will pay any damages and costs finally awarded against us or agreed in settlement. We will tell you about the claim promptly, give you control of the defense, and help you at your expense.

14. Changes to these Terms

We may change these Terms. We will post the updated Terms here with a new "Last updated" date, and we will tell you by email or in the product before a material change takes effect. Using the Service after a change takes effect means you accept the updated Terms.

15. Governing law

These Terms are governed by the laws of the state in which Ashwood Data is organized, without regard to its conflict-of-law rules. Any dispute about these Terms is brought in the courts of that state, and you and we each agree to their jurisdiction.

16. General

These Terms are the entire agreement between you and us about the Service, and they replace any earlier agreement about it. If a provision is held unenforceable, the rest stays in force. Neither of us waives a right by not enforcing it. You may not assign these Terms without our written consent. We may assign them to a successor in a merger or a sale of our business. Neither party is liable for a delay caused by events outside its reasonable control. Notices to you go to the email address on your account. Notices to us go to support@ashwooddata.com.

17. Contact

Ashwood Data support@ashwooddata.com